An AI likeness agreement should make the permitted use understandable before signing and checkable after an output ships. A broad promise of AI rights is not an operational scope.
| Section | Question it must answer |
|---|---|
| Parties and authority | Who is granting permission, who receives it, and can each signer bind the named party? |
| Identity elements | Does the grant cover face, voice, name, body, performance or another defined element? |
| Intended use | Which brand, campaign, product, script, claims and creative treatment are permitted? |
| Asset version | Which captured source, face pack or voice model is covered? |
| Generation and edits | Who may generate, which tools or controlled route apply, and which changes need approval? |
| Distribution | Which channels, media, territory, languages and formats are authorized? |
| Term | When may new generation occur, when may outputs run, and what happens at expiry? |
| Transfer and access | Can the buyer sublicense, transfer, export or share the identity asset, and with whom? |
| Approvals | Which scripts, outputs, adaptations or materially different uses return to talent? |
| Payment | What is paid, when is it secured, and how are additional uses handled? |
| Evidence | Which document hash, asset identifier, generation record and output receipt survive? |
| Revocation and breach | How does future generation stop, how is notice recorded, and how are existing outputs treated? |
For work covered by its agreements, SAG-AFTRA requires clear and conspicuous consent and a reasonably specific description of the intended use. Its commercials guidance also says a use outside the original description requires additional consent. Those rules do not govern every person or project, but they show why a usable scope must be more precise than “all AI uses.”
Source: SAG-AFTRA, A.I. and Commercials contract bulletin.
A licence records permission. Asset custody controls who can reach the face or voice material. A receipt and Content Credential help connect a specific output to the authorized workflow. One layer does not silently replace the other two.
Use the 24-point checklistSee the evidence chain
This clause map is practical information, not a contract template or legal advice. Applicable law, collective bargaining agreements and counsel’s review take priority.
At minimum, identify the parties, identity elements, intended use, asset version, generation and edit rules, distribution, term, transfer limits, approvals, payment, evidence and revocation treatment.
A broad clause may fail to provide the operational clarity a person and buyer need. SocialGravity licences are scoped to the agreed campaign, use and term.
No. Technical access is an asset-custody fact. Permission is recorded in the signed licence and remains limited by its scope.
The agreement should state which changes need fresh approval. A change outside SocialGravity’s signed scope does not proceed without a new permission record.