Six steps, and every one of them leaves something a stranger can check. That is the whole design.
The order matters more than it looks. Consent comes before capture, scope comes before generation, and approval comes before anything runs. Each step is arranged so that the evidence it produces is useful to somebody who does not trust us, which is the only kind of evidence worth producing.
An identity check establishes that the person licensing a likeness is the person in it. This is the step that makes everything after it worth anything: a licence granted by somebody who is not the rights holder is not a licence, it is a liability.
Nobody is onboarded, cloned or listed before they say yes. Consent of record is a signed agreement plus a passed identity check. It is deliberately not a recorded verbal statement, because a signed document has a hash a third party can check, and a video of somebody saying yes does not.
You record a short capture of your face and voice, with consent on the record from the first frame. From that, a licensed digital version of you is built. It only exists because you said yes, and it only appears where you said yes.
A licence names five things: the brand, the campaign, the format, the territory and the duration. Those are the terms a brand is buying access to, and outside them there is no permission.
Duration is what makes it a licence rather than a sale. Your face and voice stay yours. When the licence ends, their right to use you ends with it, and because the end date is part of the record, an expired use is something anyone can detect rather than something you have to argue about.
You approve the final content before it goes live. Brands can create ads, product films and personalised content using your licensed likeness, and you see what they want to make before it exists publicly.
Each authorized generation carries a receipt, and a receipt links five things: the person, the asset, the licence, the generation and the credential. The record shows what was authorized, by whom, and when their right to use it ended.
You do not have to take our word for any of it. The verifier is public, it runs on your own machine, and its source is published so you can check the tool as well as the answer. It returns pass, fail, or unknown, and it reports unknown honestly instead of rounding it into a yes.
Check a receipt yourselfWhat identity licensing is
You are paid for the licences you agree to. Licences renew and content keeps running, and while your likeness is in use you keep earning. Because every use is on the record, every payment is accountable against a specific licence rather than against a summary.
Yes. Licences are agreed per scope, and you approve the final content before it runs.
A takedown unpublishes your listing and opts you out of new licensing. That is deliberately not deletion: licences already issued have to stay verifiable, or the receipts attached to them stop meaning anything. Erasure of your data is a separate, explicit request, and where a receipt has already been published, what remains of it is a hash. The privacy policy is the authority on this, not this page.
If you are represented, your agency can run all of this with you.
Face and voice are the beginning. Licensing personality, knowledge and judgement is where this goes next.