AI face licensing is permission from a real person to use their face or visual likeness for a defined AI use. It should identify the buyer, campaign, visual treatment, channels, territory, term, production route and approval rules.
A face licence records who may use a real person's visual likeness, what they may make, where it may appear and when the permission ends. Access to a photograph, scan, reference pack, avatar or face model does not by itself grant that permission.
| Record | What it establishes | What it does not establish |
|---|---|---|
| Capture consent | The person agreed to a defined face capture or source-material step. | Permission for every future campaign or visual treatment. |
| Model release | The signed rights written into that release. | That a specific generated output stayed inside those rights. |
| Face licence | Permission for a named buyer, use, production boundary and term. | That an unregistered output was created through the covered route. |
| Content provenance | Checkable information about a file's origin and history. | Permission from the person unless that evidence is separately connected. |
A buyer should retain the identified person, signed campaign scope, covered face asset version, production decision, final approval, output-specific release record and current licence status. A supported registered release can carry a receipt connecting those records. The receipt supports the evidence chain but does not decide legal validity or prove uses that were never registered.
The U.S. Copyright Office digital replicas report discusses realistic digital depictions and the importance of authorization. The exact rights and remedies depend on the agreement, use and jurisdiction.
Bring a face campaign briefReview the brand workflow
This definition explains SocialGravity's operating approach. It is not legal advice or a claim that every lawful face licence uses the same workflow.
AI face licensing is scoped permission from a real person to use their face or visual likeness for a defined AI use, buyer, campaign, production route, territory and term.
No. Possession of source material does not by itself grant permission for a campaign or generated output. The permitted use needs its own record.
Not necessarily. A model release grants the rights written into that document. A face-licensing workflow also needs to connect the agreed scope and production boundary to the outputs that are actually released.
Retain the signed scope, covered asset version, production route, approvals, a release record for each registered output and current licence status.
Future controlled generation or delivery should stop. The agreement should state what happens to outputs that were produced and released while the licence was active.