A brand licenses an AI likeness by naming the person, buyer, campaign, permitted use, production route and term before generation, then retaining the records that connect that permission to every released output. Tool access or a synthetic-media label does not supply permission from the person.
| Question | Record to retain | Stop condition |
|---|---|---|
| Who is depicted or heard? | Verified identity and the authority of any representative. | The person or approving authority is unclear. |
| What did the person approve? | Signed licence scope covering the named buyer, campaign, identity elements, script rules, formats, channels, territory and term. | The proposed use falls outside the signed terms. |
| What can change without a new approval? | Explicit rules for edits, translations, claims, adaptations, synthetic emotion and additional outputs. | A material change has no recorded permission route. |
| How may production happen? | Covered asset version, approved operator and production or delivery route. | The source asset or route cannot be connected to the licence. |
| What may be released? | Final approval, output hash, receipt and current status. | The released file cannot be connected to the authorized workflow. |
A high-level brief is enough to begin. Name the buyer, campaign, real person or type of person sought, face or voice requirement, intended script or message, channels, territory, languages, dates, output formats and approval owner. Do not put confidential scripts, source material or personal documents into the public enquiry form.
The campaign price depends on the person, identity elements, intended use, script and claims, channels, territory, languages, term, exclusivity, approval rules, production route and number of outputs. SocialGravity takes 15 percent and talent receives 85 percent. There is no invented universal talent rate.
Use the pricing explanation for quote factors and the scope builder to identify missing campaign details.
For face work, the signed scope may authorize an approved reference pack for the agency's production route. For voice work on SocialGravity's managed route, generation remains hosted and metered, and the buyer receives approved output rather than reusable model weights. In either case, the licence must name the production boundary and the released output must be registered.
A provenance credential can show where a file came from and whether signed assertions changed. It does not automatically prove that the depicted person consented to this campaign. The permission record and the output provenance should be retained together.
The U.S. Copyright Office digital replicas report discusses licensing and legal protection for realistic digital depictions. SAG-AFTRA's commercials guidance illustrates the importance of consent and a specific intended-use description for work within its agreements. The FTC endorsement guidance addresses separate advertising truthfulness and disclosure obligations. The C2PA Content Credentials specification explains the technical provenance layer. These sources do not govern every campaign and do not replace campaign-specific legal review.
Bring an AI likeness campaign briefInspect the synthetic evidence package
This buyer guide explains SocialGravity's operating workflow. It is not legal advice, a universal industry standard or a claim that every lawful AI likeness licence must use the same production route.
Identify the person and approving authority, define the campaign and production scope, record consent through a signed agreement, identity check and reviewed consent video, secure payment, keep production inside the licence and retain a receipt for each registered release.
Name the buyer, campaign, person or talent profile sought, face or voice requirement, intended message, channels, territory, languages, dates, output formats and approval owner.
The exact approvals depend on the person, representative, agreement, jurisdiction and advertising context. At minimum, the buyer should retain the person's signed permission, the campaign scope, material-change rules and final-output approval required by the licence.
The price depends on the person, use, distribution, territory, term, exclusivity, approvals, production route and output volume. SocialGravity takes 15 percent and talent receives 85 percent.
The licence can authorize a named agency production route for face work. SocialGravity's managed voice route stays hosted and metered, with approved output delivered instead of reusable model weights.
The brand receives the rights and approved outputs defined by the licence, plus records connecting the signed scope, asset version, payment gate, production event, released output and current status. It does not buy the person's identity.
Not by themselves. Content Credentials provide verifiable provenance assertions. Permission from the real person and the campaign scope require their own evidence.