AI identity licensing pricing

SocialGravity takes 15 percent and talent receives 85 percent. The deal value itself is agreed for the specific identity, campaign, rights and production scope.

The SocialGravity split

RecipientShareWhat it covers
Talent85 percentThe person licensing their face, voice or other agreed identity rights.
SocialGravity15 percentThe identity, consent, contracting, payment, controlled generation and receipt rails.

The split is fixed. The campaign price is not a generic rate card because the commercial permission changes with the person, use and risk being agreed.

What shapes the campaign quote

When money moves

SocialGravity secures payment before licensed generation or delivery unlocks. That keeps permission and payment in the same workflow instead of asking talent to chase an invoice after an asset has already been used.

What to include for a quote

Name the buyer, the person or type of person sought, the campaign and intended use, channels, territory, languages, dates and the identity elements required. A high-level brief is enough to begin. Do not send confidential scripts or source material through the public form.

Request a campaign quoteBuild a clearance brief

This page explains SocialGravity’s platform pricing. It is not a valuation of any person’s identity or a promise that a proposed deal will be accepted.

Common questions

How much does AI identity licensing cost?

The campaign amount depends on the person, identity elements, intended use, distribution, term, approvals and production volume. SocialGravity does not publish an invented universal talent rate.

What percentage does talent receive?

Talent receives 85 percent and SocialGravity receives 15 percent.

When is payment secured?

Payment is secured before licensed generation or delivery unlocks.

Does paying for an AI tool also pay the person?

Not automatically. Tool access and permission from the identifiable person are separate commercial relationships.