About SocialGravity

SocialGravity is an AI likeness licensing platform. It gives a person a controlled way to license their face and voice, and gives a buyer evidence that the use was authorized.

The company was founded by Alvaro Balbin Ugalde and Miguel Garceran Nieuwenburg. The public product lives at socialgravity.ai, the company profile is on LinkedIn, and questions reach the founders directly at founders@socialgravity.ai.

What the platform does

  1. Verifies the person. Identity verification and reviewed consent establish who controls the likeness.
  2. Records the permission. The person and buyer sign the same scope-bound licence.
  3. Secures payment. Payment is secured before licensed generation unlocks.
  4. Restricts generation. Generation runs through SocialGravity's rails and stays inside the signed script and terms.
  5. Produces a receipt. Every output links the person, asset version, licence, generation event and content credential.
  6. Supports revocation. Revocation stops future generation while the existing record remains verifiable.

What buyers are licensing

A buyer does not buy a person. A licence names the brand, campaign, format, territory and duration. The rights end according to the agreed terms, and the receipt lets a third party check which licence covered a specific output.

What is public

The receipt format, schema and verifier are published through the SocialGravity GitHub organization. The verifier runs without an account and checks public evidence locally rather than asking SocialGravity to declare its own record valid.

Verify a receiptWhat AI likeness licensing means