SocialGravity for brands

A brand should be able to show not only that AI content is synthetic, but that the real person depicted approved this use and that the licence was active when it was made.

What should a brand put in the brief?

Name the brand, campaign, real person requested, face or voice use, proposed script and claims, formats, channels, territory, languages, dates and approval points. Category exclusions and the treatment of edits, adaptations and already-published content should be explicit before production begins.

What the brand is licensing

The licence grants limited rights for the agreed campaign and term. It does not transfer ownership of the person’s identity or create a reusable stock asset. A new brand, campaign, script, channel, territory, language or term must stay inside the existing scope or return for fresh review.

What happens before generation

The real person completes independent identity verification and reviewed consent.
Both parties sign one version of the licence, recorded by its document hash.
Payment is secured before licensed generation or delivery unlocks.
The covered asset version and production route are restricted to the signed script and terms.

What the brand receives

Evidence	Buyer question it answers
Signed agreement hash and readable scope	What did the person and buyer approve?
Covered identity asset version	Which face or voice material may this campaign use?
Generation and release record	Was this output made through the approved route?
Verifiable output receipt	Can the specific file be connected to the person, licence and generation event?
Current licence status	Is future generation still permitted?

The release rule

A synthetic-media label is not proof of permission, and a signed licence is not automatically proof for every file. The brand should release only when the person, signed scope, asset version, generation event and output receipt join up, and when the licence is still active.

For the full buyer workflow, read how to license an AI likeness for a brand campaign.

Bring a campaign brief Use the seven-record standard

Common questions

Does a brand buy the person’s identity?

No. The brand receives limited rights for the agreed scope and term. The person’s identity remains theirs.

Can payment happen after the campaign launches?

On SocialGravity, payment is secured before licensed generation unlocks.

What happens when the licence ends?

Future generation under that licence stops. The agreement should also state what happens to content already published.

What proof should the brand keep?

Keep the signed agreement hash and scope, covered asset version, payment confirmation, release receipts and current licence status.