SocialGravity solutions

AI likeness licensing for advertising agencies

SocialGravity connects a real person’s explicit approval to a campaign-specific licence, controlled face or voice delivery, and checkable evidence for registered outputs.

The agency problem

A folder can contain a release, an invoice and an exported video while still leaving one unanswered question: does this exact output fall inside the permission that was granted?

The commercial terms of an AI production tool do not answer that question. They may govern the software and its output, but they do not by themselves prove that the identifiable person permitted their face or voice to be used.

Bring a quote-ready brief

The useful first brief names the agency or brand, the person or type of person sought, the campaign and intended use, the channels, territory and languages, and the proposed dates. A high-level description is enough to begin. Do not send confidential scripts or source material through the public form.

The workflow

1. Define the brand, campaign, script or use, formats, territory and duration.
2. Invite the person and their representative to review the actual scope.
3. Complete the person’s identity check and record both signatures on one agreement hash.
4. Secure payment before licensed delivery or generation unlocks.
5. For face work, deliver the licensed reference pack for the agency’s own production tools. For voice work, generate through the hosted, metered route without handing over model weights.
6. Register each release and keep its receipt with the campaign record.

What the agency can hand over

The client handoff can include the executed agreement hash, the named buyer and requester, the signed scope and term, the covered asset version, the licence status and a public receipt for every registered release. A client, broadcaster or counsel can run the verifier without an account.

When the campaign changes

A new brand, campaign, format, territory, language, script use or term is covered only when it remains inside the signed scope. If it does not, the change needs fresh review and a new permission record before production continues.

Use the AI advertising clearance workflow to move a brief through generation, publication and client handoff.

Start a licensing requestUnderstand pricing

Common questions

Can an agency license someone who is not already on SocialGravity?

A licensing request can begin with the proposed person, but nobody is listed, cloned or used until that person explicitly consents and completes the required checks.

Can the licence cover every future campaign?

No. The licence is scoped to the agreed brand, campaign, format, territory and duration.

Do rights from an AI image or voice tool clear the person?

No. Tool terms and permission from the identifiable person answer different questions. The campaign needs both where both apply.

What does the client receive as proof?

The handoff can include the signed agreement hash, scope, term, asset version, licence status and a public receipt for each registered release.