SAG-AFTRA digital replica consent and compensation

The union agreements turn digital replica permission into an operational process: the person receives information about the intended use, gives consent and retains contract-defined protections around use and compensation.

Independent public case analysis. The people and organizations named here are not represented as SocialGravity customers, partners or endorsers. This page uses public sources and was last reviewed 2026-09-05.

Evidence classification: Collective agreement
Authorization status: Documented permission framework
Identity elements: Face, Voice, Performance

What the public record establishes

SAG-AFTRA says its 2023 TV and theatrical provisions require informed consent and compensation for creating and using covered performers' digital replicas.
The union says consent is required for both creation and use, and describes notice and reasonably specific intended-use requirements in its public materials.
Its 2025 interactive agreement adds consent and disclosure protections and a contract mechanism for suspending consent for generation of new material during a strike.

What it does not establish

The public summaries do not disclose the negotiated commercial terms of any individual performer.
The provisions apply within the relevant collective agreements. They are not a universal statement of law for every person, production or jurisdiction.

Authorization controls this case exposes

Control	Operational lesson
Consent	Keep creation consent and use consent explicit, written and connected to the described project.
Scope	Record the intended use with enough specificity for the person to evaluate what will be generated.
Compensation	Connect the authorized use to the compensation terms that cover it.
Lifecycle	Separate rights to generate new material from treatment of material already produced.

Apply the lesson to a real campaign

A similar request would still need the actual parties, the proposed use, a reviewed scope, signatures, payment status, production records and output evidence. This analysis cannot supply any of those records for a new campaign.

Build an authorization brief from this case Inspect the evidence chain

Primary and first-party sources

This is a technical and operational analysis, not legal advice. Source wording, legal status and platform behavior can change. Check the linked material and obtain advice for the relevant facts and jurisdiction.

Common questions

Is the organization in this analysis a SocialGravity customer?

No. This is an independent analysis of public material. No customer, partnership, endorsement or product use is implied.

Does this page establish that a particular AI use is lawful?

No. It separates documented facts, unknowns and operational controls. A legal conclusion depends on the agreement, evidence, jurisdiction and specific use.

How can a buyer use this analysis?

Use it to identify questions for a campaign brief, then obtain the actual person or rights holder agreement and inspect the evidence before production or publication.